How we gave primary care a healthy perception.

When you ask people about primary care, you get a lot of opinions. What you don’t get is a lot of love. One Medical knew that with a little help, they could change that. Purveyors of bespoke healthcare, they approach primary care with purpose and intention. Whether it’s making their experts available on your schedule or covering the conditions that matter most to you, everything One Medical does is designed with a single goal in mind: Treating you better.

To bring the idea to life, One Medical chose a campaign targeting the greater Washington D.C. area. We partnered with San Francisco design firm Stout, whose original illustrations gave our concept and headlines a unique and engaging look-and-feel.

We eschewed the typical approaches to healthcare messaging, instead letting their differentiators take center stage. The expressions are direct and matter of fact, but delivered with a twist.

The ads ran primarily out of home, supported by print newspaper and podcast. Exceeding all expectations, the campaign shows what’s possible when the walls between client and agency (and agency) come down, and the work comes first.