STATIC

↓ STATIC, 1 copy concept; 2 units (BCDN-T1_1536x420)

8S model

↓ 00:08s, 1 copy concept (CDN-ABC_5760x1080_8S; 1:3) R2

↓ 00:15s, 2 copy concepts in sequence (BLVD_5376x1376_15S; 1:3) R2

↓ 00:15s, 2 copy concepts in sequence Contextual Preview

↓ 00:15s, SPLIT - 3-way split: 2 copy concepts flanking central ‘always on’ strapline (BLVD_5376x1376_15S; 1:3) R2

↓ 00:15s, SPLIT - 3-way split: 2 copy concepts flanking central ‘always on’ strapline Contextual Preview

↓ 00:15s, 2 copy concepts in sequence (HARMON_7360x1440_15S; 1:3) R2

↓ 00:15s, Harmon Corner - 2 copy concepts in sequence - Contextual Preview

↓ 00:15s, ALT linear copy approach - 3 concepts + 3 benefit points (HARMON_7360x1440_15S; 1:3) R2

↓ 00:15s, Harmon Corner - ALT linear copy approach - 3 concepts + 3 benefit points - Contextual Preview

↓ 00:30s, 4 copy concepts in sequence (AVDN-T3_1920x1080_30S) R2